Winnipeg Jets
Jets Rewards

keep fans
coming back.

Project + Solution.

The Winnipeg Jets, Canadian professional ice hockey team based in Winnipeg, Manitoba, recruited E Group to launch an integrated loyalty rewards program designed to reward the Jets most loyal fans beyond the arena.

Jets Rewards is one of the NHL’s first fully comprehensive loyalty rewards programs. By leveraging our advanced eFan™ loyalty platform, E Group built a custom application that seamlessly integrates with existing Jets ticketing service technology. This digital solution allows the team to further connect with fans and increase retention, engagement, and revenue. Jets Rewards members earn Jets Points for specific fan behaviors that are redeemable for exclusive benefits, including once-in-a-lifetime experiences, auction items, autographed memorabilia, and promotional offers.

rewards loyal fans beyond the arena.

Experiences, auction items, memorabilia.

season ticket renewals made easy.

Seamless, personalized, integrated online renewal experience.


  • Customized Platform & Branding
  • Responsive Web Design
  • Configurable Client Admin Dashboard
  • Third Party Integrations: Ticketing, Retail, CRM & Social Medi
  • API Login Authentication & SSO
  • Redemption Catalog & Auctions
  • Account Earning & Point Calculation Engine, Balance & History
  • Promotion Management
  • Content Management System
  • Inventory Management System
  • Advanced Reporting & Analytics
" Our fans are some of the loudest and most loyal in the NHL. We wanted to thank these groups for their passion and loyalty and this program is the absolute best way to do that. Points are redeemable for just about anything a fan could want, but most importantly, what is most meaningful to them personally. "
- Client