ScotchBlue
painter's tape sweepstakes

strengthening the bond between a tape and its fans.

Project + Solution.

3M envisioned a certain yet creative way to motivate paint contractors and customers to purchase 3M product from Sherwin Williams store locations.

We move people to action for a prize that matters, a brand-new vehicle! Our sweepstakes give back to customers while cultivating good business relations between 3M and Sherwin Williams. We expedited the data entry process by consolidating sweepstakes entry steps and offering a simple online submission method. The sweepstakes ensures brand buzz and one ecstatic winner in a ScotchBlue™ sea of 3M loyal purchasers.

one lucky winner.

one really cool car.

driving loyalty with a chevrolet camaro.

enter to win.

in the store or on the go.