E Group Case Study: Lorissa’s Kitchen | 2017 Bike to Work Day Event
Author: Kaitlin McClernon and Elizabeth Boeder
E Group’s team of promotional product experts created one-of-a-kind, custom branded merchandise for the 2017 Bike to Work Day event in Denver, Colorado.
Client: Lorissa's Kitchen, a subsidiary brand of Jack Link's.
Lorissa's Kitchen was created for people seeking better tasting, responsibly raised protein snacks.
Project: Lorissa's Kitchen was the presenting partner of the 2017 Bike to Work Day event in Denver, Colorado.
They hosted several exciting activities throughout the day, including a morning rally, community bike ride, and "Celebrate Bike to Work Day" happy hour. Lorissa's Kitchen aspired to raise brand awareness and engagement by fostering an event environment where attendees could interact directly with the brand in unique ways.
Solution: E Group's team of promotional product experts created one-of-a-kind, custom branded merchandise for the 2017 Bike to Work Day event in Denver, Colorado.
The carefully curated selection of apparel, accessories, and giveaways infused the essence of the Lorissa's Kitchen brand while fitting with the Bike to Work Day event theme. E Group drove end to end project management from concept creation to product sourcing and delivery.
Lorissa’s Kitchen | 2017 Bike to Work Day Event Merchandise Collection:
Lorissa's Kitchen Bicycles
Lorissa's Kitchen Bicycle Bells
Lorissa's Kitchen Portable Bluetooth Bike Speakers
See the merchandise in action! Check out this video of the event, uploaded by Chad Vaughan:
Results: E Group drove brand awareness, engagement, buzz, and love for Lorrisa's Kitchen.
5,000+ impressions of Lorissa's Ktchen brand
400+ giveaways of custom branded Lorissa's Kitchen merchandise
50+ social interactions spotted using the event hashtag #BikewithLK
Testimonial: "E Group stepped up to the plate to provide us with creative and topical giveaways to take our brand awareness to the next level. We had the coolest apparel in town. We couldn't have done it without them and the crowds were very excited about all of the giveaways." - Sarah Sanders, Event Marketing Specialist for Lorissa's Kitchen
E Group is an incentive, loyalty, and promotional marketing agency in downtown Minneapolis, MN. Our employees all work together to move people to action! Contact us and our sourcing specialists will curate the perfect collection of custom branded merchandise for your next event!